Over 15 years of combined information architecture & content strategy
I was born and raised in Brazil, where I earned a degree in Social Communications with an emphasis on Marketing & Advertising and a specialization in Graphic Design. After one year at an advertising agency, I spent eight years as the Marketing Communications Manager at Philips Brazil before moving to the US.
After several years working in the field, I transitioned to content strategy as a contractor in digital agencies. I combined my experience in Marketing Communications and coding with my soft skills of high empathy and attention to detail to develop my interest in content.
As a UX Sr Content Strategist - User Advocate, I aim to connect the information the business requires with what consumers seek, finding the best+easiest way to communicate—connect the dots. That means creating effective content by developing and implementing information architecture.
For the past 15 years, I have been involved in website creation or redesign projects, conducting UX research, content inventory, building information architectures, and user experience evaluation for companies including Amazon, Microsoft, and Visa.
BA Social Communications
Advertising & Marketing, Brazil
Brazilian Portuguese – Native
English – Fluent
Italian – Proficient
Spanish – Proficient