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Data Based

Client: Rackspace/Microsoft


In the effort to concentrate on its core business – software development, Microsoft funded its distributor Rackspace user experience redesign to increase Microsoft Office 365 Support Service subscription.


Rackspace Microsoft Office 365 Subscription price difference was slightly higher because it included support services. Microsoft wanted to phase out support assistance but needed offer reliable source to the users.


During content inventory and analyses, I noticed the lack of clarity on the product/price description. A theory that was enforced when I was able to analyze and compare the conversion rates from Microsoft and Rackspace shopping cart.


In order to get confirmation, as well as to list all other pain points, I conducted user focus-group interviews. Among other findings regarding information architecture and content relevance, the user’s perception was unanimous – ‘why would I pay more to a company that is not Microsoft?’



  • 1 UX Content Strategist

  • 1 UX Designer

  • 1 Graphic Designer

  • 1 Copywriter

  • 1 Developer

My Role

  • Inventory and Audit 

  • Gap Analyses

  • User Focus Group

  • Stakeholder Interviews

  • Information Architecture

  • Silo Pages Structure

  • Content Strategy

  • Wireframe Content Authoring

  • Page Flows

  • Content Briefs

  • Content Production Management



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