Analytics

Interpret the current content performance using data analysis and statistics to gain insights and make informed decisions.

 

Focus Group

Gather a small, representative sample of users to provide feedback and insights on their objectives, expectations, and pain points about content & interaction. 

 

Stakeholder Interview

Engage with individuals with a stake or interest in the project to gather their perspectives, needs, and expectations.

 

Whiteboard

Collaboratively map out ideas and identify critical themes for a clear and concise plan for content creation and distribution efforts.

 

User Flow

Define the user's goal, identify the actions required to achieve it, map out the flow, and test/refine it to ensure the content is intuitive and easy to navigate.

 

Proof of Point

Create and test content prototypes before investing resources into creation and distribution - Proof of Point (PoP).