Unveiling user perspectives for user-centric experience
Interpret the current content performance using data analysis and statistics to gain insights and make informed decisions.
Gather a small, representative sample of users to provide feedback and insights on their objectives, expectations, and pain points about content & interaction.
Engage with individuals with a stake or interest in the project to gather their perspectives, needs, and expectations.
Collaboratively map out ideas and identify critical themes for a clear and concise plan for content creation and distribution efforts.
Define the user's goal, identify the actions required to achieve it, map out the flow, and test/refine it to ensure the content is intuitive and easy to navigate.
Proof of Point
Create and test content prototypes before investing resources into creation and distribution - Proof of Point (PoP).