Taxonomy

Identify and define concepts and relationships between content, and create categories to ensure it matches the user's point of view.

 

Information Architecture

Organize and structure information to support users' needs and goals to deliver the right content at the right time, despite the point of entry.

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Sitemap

Create the content structure visual representation, ensuring all pages are organized to support users' needs and serve as a reference for content creators, designers, and developers. 

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Empathy Map

Identify the target audience, and build a map including the user's thoughts+feelings, actions+behaviors, pain points+challenges, and  goals+aspirations to create tailored content.

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Priority Guide

Prioritize content based on business goals and user needs, allocate resources effectively to focus on high-priority content, and achieve maximum impact and desired outcomes.

 

Page Flow

Map out the user journey to ensure that content is presented logically and intuitively, appropriately tailored to fulfill each situation, and that users are guided toward their desired outcomes.

 

Strategy

Define goals, target audience, messaging, and tactics that align with business objectives, and guide the creation, distribution, and management of content to connect the needs of users and the business.

 

Content Roadmap

Outline key initiatives, timelines, and dependencies to create a clear plan for content creation, publication, and promotion aligned with business goals and user needs and optimize resource allocation for maximum impact. 

 

Content Brief

Create content briefs to guide content creators and stakeholders, align content with the overall strategy, and meet desired standards.