Building connections by crafting user-centric experiences from concept to creation
Identify and define concepts and relationships between content, and create categories to ensure it matches the user's point of view.
Organize and structure information to support users' needs and goals to deliver the right content at the right time, despite the point of entry.
Create the content structure visual representation, ensuring all pages are organized to support users' needs and serve as a reference for content creators, designers, and developers.
Identify the target audience, and build a map including the user's thoughts+feelings, actions+behaviors, pain points+challenges, and goals+aspirations to create tailored content.
Prioritize content based on business goals and user needs, allocate resources effectively to focus on high-priority content, and achieve maximum impact and desired outcomes.
Map out the user journey to ensure that content is presented logically and intuitively, appropriately tailored to fulfill each situation, and that users are guided toward their desired outcomes.
Define goals, target audience, messaging, and tactics that align with business objectives, and guide the creation, distribution, and management of content to connect the needs of users and the business.
Outline key initiatives, timelines, and dependencies to create a clear plan for content creation, publication, and promotion aligned with business goals and user needs and optimize resource allocation for maximum impact.
Create content briefs to guide content creators and stakeholders, align content with the overall strategy, and meet desired standards.