Inventory

Gather all existing content in any media, final or draft, active or not, and list all with details such as format, date, etc.

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Audit

Read, watch, and listen to each piece, annotating its quality relevance and adding recommendations.

 

Categorization

Organize content assets into logical categories based on their characteristics, topics, or themes to create a clear and intuitive structure.

 

Structure

Build a visual picture of the current structure and how these pieces relate. 

 

Competitor Analysis

Evaluate and gather competitors' strengths + weaknesses information, and identify opportunities + threats, to improve the company's competitive position.

 

Gap Analysis

Identify the "gap" between a company's current and desired future state to determine how to bridge it.